Symptoms need evidence before advice
AI marketing agents can answer questions across ads, analytics, SEO, and ecommerce data. A public-site audit should start with the safer baseline: what evidence exists on the website, what is missing, and which gaps plausibly explain weak AI visibility.
Root cause turns reports into backlog
A useful diagnosis separates crawl issues, unclear positioning, missing buyer answers, thin competitor context, and weak proof. Each finding should map to a concrete page, schema, FAQ, or internal-link task instead of another generic recommendation.
RankFortune keeps the workflow lightweight
Instead of requiring read-only ad or analytics integrations, the audit uses the public URL first, then turns the strongest visible gaps into a weekly recap, campaign backlog, or content brief a lean team can execute.