What is AI search monitoring?
It is the ongoing tracking of how AI systems mention, rank, cite, and compare a brand across category prompts, competitor prompts, and model-specific answers.
Should I audit before buying a monitoring platform?
Usually yes. If the site lacks crawlable pages, clear entities, comparison content, or citation-ready proof, monitoring will mostly repeat the same gaps until those fixes ship.
What signals should AI search monitoring include?
Useful monitoring includes prompt groups, model-level visibility, competitor share of voice, citation sources, sentiment, displaced prompts, and a fix list tied to pages you can actually publish.