Technical foundations
7/10Crawlable, indexable, canonical in place; structured data missing.
Example report
What a RankFortune audit report looks like
This is a fictional audit of an invented product, “Northstar Notes” (northstar.example). The company, pages, and scores are illustrative — they show the structure and depth of a real report, not a customer story. Reviewed September 5, 2026.
Overall score: 58 / 100
Technically crawlable, but hard for AI engines to quote, cite, or recommend. Most lost points are in answer readiness and authority.
Content clarity
6/10Category is implied but never stated in plain language.
Answer readiness
4/10No FAQ, no comparison content, no question-shaped blocks to quote.
Authority and citations
3/10No external proof pages, no alternatives content, no review presence.
Signal checks
Each signal is a verifiable observation about the homepage and crawlable files, weighted by how much it affects AI visibility.
| Signal | Result | Evidence |
|---|---|---|
| Clear title | Pass | Title names the product and category in 58 characters. |
| Useful meta description | Pass | Description states who the product is for and what it does. |
| Single clear H1 | Pass | One H1 that matches the title intent. |
| Canonical URL | Pass | Self-referencing canonical on the homepage. |
| Indexable page | Pass | No noindex, X-Robots-Tag is clean. |
| robots.txt | Pass | robots.txt exists and references the sitemap. |
| Sitemap discoverability | Pass | XML sitemap found with 12 URLs. |
| Structured data | Missing | No Organization, Product, or FAQPage schema detected. |
| Pricing signal | Missing | No pricing page or price mention an AI can quote. |
| Question-answer content | Missing | No FAQ block answering buyer questions directly. |
| Use-case pages | Missing | No pages targeting specific user scenarios. |
| Comparison pages | Missing | No vs/alternatives content for buyers comparing options. |
Biggest gaps, prioritized
Add Organization and Product schema to the homepage
High priority · Small effortGive AI engines a machine-readable statement of what the product is, who makes it, and what it costs.
Publish a pricing page
High priority · Small effortAI assistants frequently answer 'how much does X cost'. Without a pricing page, the answer is a guess or a competitor's claim.
Add a buyer-intent FAQ block
High priority · Medium effortFive to eight direct question-answer pairs give answer engines quotable units.
Publish one honest comparison page
Medium priority · Medium effortA 'Northstar Notes vs alternatives' page captures comparison prompts that already happen in AI chats.
Create two use-case pages
Medium priority · Large effortOne page per core persona, each with concrete workflows and proof.
The seven-day plan
- Day 1: Ship Organization + Product + FAQPage schema and validate it.
- Day 2: Publish the pricing page and link it from the main navigation.
- Day 3: Write the FAQ block from the five questions buyers actually ask.
- Day 4: Draft the comparison page against the two most-mentioned alternatives.
- Day 5: Publish the first use-case page for the primary persona.
- Day 6: Add internal links from the homepage to pricing, FAQ, comparison, and use-case pages.
- Day 7: Re-run the audit and confirm the score and signal changes.
Reports also include copy suggestions — a rewritten title, meta description, draft FAQ answers, and the schema types to add — plus an evidence appendix listing every URL checked, its HTTP status, and what could not be verified.
Audit your own site
The first audit is free and takes about a minute. You get the same structure as this example, built from your actual pages.
Run a free audit